RSPCA elephant mask turns heads

Animal charity uses augmented reality to promote its Big Stop circus campaign.

The RSPCA is giving you the chance to become an elephant as part of a campaign to prevent wild animals being used in circuses.

Print out the elephant mask from the Big Stop website, put it on and connect your webcam. Through the miracle of augmented reality, your head will then be transformed into a lifelike elephant bonce.

You can follow the Big Stop campaign on Twitter and email your MP to put pressure on Jim Fitzpatrick, the Minister for Animal Welfare, to ban circuses from keeping wild animals.  

Find out more about the Big Stop circus.