Watch the new Comparethemarket advert

Aleksandr Orlov of Comparethemeerkat.com addresses the nation from his Jacuzzi.

Comparethemarket.com has unveiled its latest advert featuring Aleksandr Orlov of Comparethemeerkat.com.

Speaking from his Jacuzzi, rather than dressed in his trademark velvet smoking jacket, the aristocratic meerkat reveals his ongoing stress caused by people mixing up the two websites.

The ad for the insurance-comparison website was launched on Facebook this morning to Aleksandr's 600,000 friends and will be screened on TV from Sunday.