Amazon launches free iPhone app

Amazon has launched a free UK iPhone app that lets you search and buy from its entire online store.

Shoppers can already buy products using Amazon's mobile site, but the new app simplifies the process by introducing one-click ordering.

The app also has a feature called Amazon Remembers which identifies photos you take of items you see in shop windows and adverts and sends you to a link to buy it.

If the app fails to recognise what's in the photo, it then sends the image to a team of people who will search for the best link to the item and email it to you.

The app also lets customers track their deliveries, view their Amazon Wish List and read recommendations and reviews on the site.

Brian McBride, MD of Amazon.co.uk, said: "Experience in the US tells us the Amazon Remembers feature is proving very useful to customers because it remembers items of interest for them, helping to keep track of products and matching photos with items to buy on Amazon."

Amazon recently launched an iPhone app for its ebook reader, the Kindle. Watch our How to use the Kindle video.