FIFA World Cup 2010 to be available in 3D

FIFA has signed a media rights deal with official partner Sony to film a selection of matches during next year's World Cup in South Africa in 3D.

Up to 25 matches will be filmed using 3D technology and images from the fixtures will be shown on Sony's range of 3D products.

The 3D matches will not be shown live, however. FIFA is still working on getting live rights for 3D matches.

Sony Pictures Entertainment will produce and distribute the official 3D film of the 2010 FIFA World Cup in South Africa after the event.

"This propels the football fan into a whole new viewing dimension and marks the dawning of a new era in the broadcasting of sport," said FIFA Secretary General Jérôme Valcke.

"We are proud that the FIFA World Cup can serve as a platform for advancing technology and the viewing experience, and are truly fortunate to have Sony as a partner in this endeavour," he continued.

The draw for the 2010 FIFA World Cup takes place in Cape Town on Friday 4 December, beginning at around 1700GMT. You can watch the draw live online.

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