Anti-phonebook online petition gathers speed

A petition to scrap phonebooks is the best-supported environmental campaign on the Downing Street website only three weeks after its launch.

Number 10 Say No To Phonebooks e-petition

A petition calling for an opt-in system for phonebooks is now the most popular open petition on the Number 10 Downing Street site.

The campaign was launched by 192.com along with charity Global Action Plan asking the government to set up an opt-in system to help the environment by reducing the number of phonebooks printed.

People would be able to say whether or not they wanted to be sent a phonebook and this would cut down the number of books that are produced and then turned into waste.

Over 5,500 people have already signed the petition, which is more than for a petition campaigning against a third runway at Heathrow.

The campaign is also getting school children involved to find alternative uses for unwanted phonebooks.

Dominic Blackburn, product director at 192.com said: "There are many difficult environmental challenges faced by the government but this one is relatively simple to solve. Some people will still want the phonebook delivered and should be able to opt in, but many people don't."

The online campaign also features a Facebook fan page and a video which outlines the cost to the environment. The video has already had more than 2,500 views on YouTube.

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