BT enlists kids to get families online

BT has launched a new campaign aimed at getting web savvy kids to get their families accessing the net.

According to research from BT, young teenagers are the most effective people to encourage parents and grandparents to use the internet.

The research from BT found that nearly a third of parents and grandparents (32 per cent) have been taught or encouraged to surf the net by a child aged between 13 to 16 years old. Almost 20 per cent of adults have received online help from a five to eight year old.

BT, which claims that a lack of confidence is a major barrier to adults using the internet, has launched a new website to help bridge the UK digital divide.

The Internet Rangers website offers children tools and tips for educating their parents about the internet. Kids can find links to websites that would suit Mums, Dads, Grandmas and Granddads. They can send e-cards and download an Internet Ranger certificate.

Mike Hughes, head of the digital inclusion campaign said: "Children are very confident using technology and it makes sense for parents and grandparents to tap into their skills and knowledge."

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