eBay sellers get in a pickle

Sweet pickle lovers have turned to auction site eBay amid fears of a shortage of Branston Pickle this Christmas.

A fire at the only factory that makes the stuff in Bury St Edmunds, Suffolk last week could mean a ploughman's lunch is off the menu.

Manufacturers Premier Food, which describes Branston Pickle as a "unique combination of tanginess, sweetness, crunchiness and spiciness", has warned that “significant short term customer demand” may result in the current stock being sold through much quicker than would be normal. It does not expect production to resume for three weeks.

Several jars of the sweet pickle - said to be a favourite with actress Catherine Zeta-Jones - have been put up for sale on eBay. One posting reads: “You are bidding on 1 original 310g unopened jar of BRANSTON PICKLE. Due to the fact the factory burnt down there is going to be a shortage of this product for Christmas, so get yours while the stocks last”.

Another states: “Don't miss out on this chance to buy this 620g jar of fast disappearing heaven! Your cheese sandwiches now or at Christmas would not be the same without it.”

One seller has even attracted a bid as high as £13 for a 450g jar. It is described as a jar in “pristine condition, lovingly looked after, and is the “original” variety – not that “small chunk” variety favoured by sandwiches lovers, housewives or people that can’t chew.”