Primark's online popularity soars

Web users are flocking to the internet to find more information about discount retailer Primark, new figures show.

According to web traffic monitor, Hitwise, online searchs for Primark have soared over the past few months and ‘Primark’ is now the 15th most searched term amongst all fashion retail websites.

The figures show that visits to Primark’s website have increased by 50 per cent since January even though it not possible to order clothes online, with shoppers just using the store locations search facility.

High street retailer, Next, was the most searched term amongst all fashion retail websites followed by sexy lingerie brand Ann Summers and Topshop at the third and four places respectively.