Sky moves into broadband territory
- Fri, 21 Oct 2005
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Sky has agreed to by ISP Easynet for £211m as the broadcaster attempts to get involved in the fast-growing broadband internet market.
Easynet mainly provides business solutions, but also owns UK Online.
Sky’s chief executive James Murdoch said: "This positions Sky very well to take a leading position in what we think is a very attractive and fast growing segment of the market.
"We've reached a point where integration into a home entertainment platform will be both viable and attractive to customers and we expect to see rapid convergence between pay-TV penetration in the marketplace and broadband penetration."
The move positions Sky to take on cable rivals NTL and Telewest.





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