TalkTalk's 'free broadband' offer investigated

TalkTalk's ‘free broadband’ offer is being investigated by the Advertising Standards Authority after more than 40 complaints.

Earlier this month, TalkTalk advertised “free broadband forever” for people who signed up to one of its home phone packages.

Complaints have come from members of the public, as well as other ISPs, including BT.

The complaints include claims that the service is not as widely available as advertised, that use of the term "forever" is misleading, and that the service isn’t really free as people must sign up to TalkTalk and pay a £30 connection fee.

The ASA told Web User it will start investigating the matter, and cannot comment until the investigation is finished.