Coca-Cola and Apple are giving away 70 million songs in a new promotion.
Coca-Cola and Apple are giving away 70 million songs in a new promotion.
Beginning later this month, 70 million song codes will be included in promotional packs of Coca-Cola and Diet Coke, which will be redeemable for a free song from the iTunes Music Store.
People will need to go to the new Coke Music site, and then will be access iTunes to redeem their codes for songs.
People will be able to choose any 79p song from iTunes’ catalogue of over three million songs.
The promotion will begin in mid-August and run for six weeks, with a five song limit per person.
It’s not the first time Coke has offered digital downloads. In 2004 Coke launched MyCokeMusic, but shut the site last month after admitting it failed to compete with iTunes and other download sites such as Wippit.
Wippit, the UK’s second largest music download site, said it welcomed the Coke and iTunes promotion as it believes it will drive more people to legal downloads.
http://www.coca-cola.com/music
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