Two-thirds of the UK’s online grocery shopping is done through Tesco, with the supermarket giant processing 30,000 orders a day.
Two-thirds of the UK’s online grocery shopping is done through Tesco, with the supermarket giant processing 30,000 orders a day.
Tesco’s closest online competitor was ASDA, which captured 16 percent of all orders, followed by Sainsbury's with 14 percent.
Despite its third-place standing in volume, Sainsbury's online customers actually spent the most when they ordered, averaging almost £90 compared to £80 for both Tesco and ASDA.
ASDA and Sainsbury's online customers also typically ordered more items, both averaging 69 units per order compared to Tesco's 58.
Still, Tesco’s online sales are worth £2.5m a day.
The analysis from comScore shows that Sainsbury's online customers incurred the lowest delivery charge during the period, at just over £3 per delivery on average.
Tesco's online customers paid over £4 per delivery, and ASDA's online customers paid the most at nearly £5.50.
The figures also show that people bought more than 11 million bananas from Tesco in the first seven months of 2006, representing the top item sold by volume at the site.
http://www.comscore.com
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