Inhabitants of Second Life will be able to find out all the news in their world and the real one as well now that Reuters has opened a news agency there.
Reuters, the international news agency, has opened a virtual news bureau in Second Life, the massively popular online game.
Second Life is a game where players are able to create animated characters, also known as avatars, and live in a massive virtual world, where they can buy property, socialise with other players, and work to earn virtual currency. Unlike many online role-paying games, it is not set in a futuristic or mythological world - it actually aims to resemble reality as much as possible.
More than one million inhabitants of the virtual world will now be able to access a website that will give them news related to real life and life within the game. People in the real world will be able to access it too, allowing them to find out what is happening within Second Life.
A Reuters correspondent will act as the bureau chief, and will appear as an avatar within the game. Adam Pasick, or Adam Reuters as he will be known, will track down the stories and file news copy much like he would in his real life role as a London-based media correspondent for the news agency.
"There are so many interesting questions about how a virtual world behaves. There is a lot of reporting to do where the virtual world meets the real world," Pasick said in an interview with Reuters.
A number of big-name brands have started to appear in Second Life. Toyota, Sony BMG and Adidas all have a presence in the online world. Surprisingly, Reuters is not the first news agency to pop up in the game - technology news company CNet is already taking part in the game.
http://today.reuters.com
http://secondlife.com/
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