CD Wow slammed for misleading ad

Controversial music retailer CD Wow has felt the wrath of the Advertising Standards Authority (ASA) for a 'misleading' email promotion. A member of the public complained that he could not find the promised 'Top 5 CD and DVD sellers for £4.99' on CD Wow's website. The complaint was upheld by the ASA and CD Wow was warned not to repeat the claim. However, the ASA was most concerned by CD Wow's failure to respond to its enquiries. "The ASA was concerned by CD Wow's lack of response and apparent disregard for the code. We reminded them of their responsibility to respond promptly to our enquiries and told them to do so in future," the ASA said in a statement. The ASA added that due to the lack of a defence from CD Wow, it was obliged to find in the complainant's favour. "Because CD Wow had not provided evidence to substantiate the claim that the depicted DVDs and CDs were available "from £4.99" at the time the email was sent, we concluded that the ad was misleading," the statement continued. CD Wow has suffered a number of setbacks recently, including a £41m fine from the British Phonographic Industry for breach of agreements concerning parallel selling. There was also a fire in the building in Hong Kong where CD Wow kept its stock - though none of the stock was lost, it did affect deliveries, according to the company. www.asa.org.uk

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