Wii Fit selling 90 per minute
- Fri, 25 Apr 2008
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Nintendo's Wii Fit game was launched today and has been selling at the rate of 90 copies per minute in Woolworths, the store claimed.
Woolworths said that people were queueing outside its stores this morning before opening time to make sure they got their hands on a copy.
Wii Fit is a game based on aerobics that comes with an exercise mat and sells for £70.
"This is a revolution in computer gaming. For a game not targeted at gamers to sell in numbers like this is unheard of and is genuinely changing the market," said Woolworths games trading manager Gerry Berkley.
Berkeley said that Woolworths expected to run out of stock very soon.
"Woolworths stores still have stock left at this stage but some stores will run out today and others will sell out tomorrow morning. We are talking to Nintendo about securing extra stock and doing everything we can to ensure this happens in the event of a sell out," he said.
Yesterday it was claimed that games consoles such as the Wii have a positive effect on family life.
TNS Technology found in a survey that many parents believe they encourage interaction between the family and even improve fitness.
"Whether or not playing games like the Wii is an acceptable alternative to running around the great outdoors is still up to the individual – although looking at the results, parents are particularly excited about the positive impact it is having on their children," said Amy Cashman, head of TNS Technology UK.
www.nintendo.co.uk
www.woolworths.co.uk
www.tnsglobal.com




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