Blog traffic booming in UK

Visits to blogs by surfers in the UK reached their highest-ever levels last month, accounting for one in every 84 website visits.

Traffic to blogs in June accounted for for 1.19 per cent of all UK internet traffic, according to Hitwise, an internet monitoring firm.

The research also revealed that traffic to blogs is growing much faster than traditional news and media sites.

Over the last three years traffic has grown by more than 100 per cent, compared with an increase of 70 per cent to news and media websites.

UK surfers are also more likely to visit blogs than their counterparts in the US; 1.09 per cent of all visits to the web in Britain during May were to blogs compared to only 0.73 per cent in the US.

Google's Blogger features prominently on the most-visited list, as do blogs by traditional outlets such as the BBC and The Guardian.

Blogs first started in the late Nineties as a type of online diary. The world's oldest blogger died aged 108 earlier this month.

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www.hitwise.com