Website launches image profiler

Hotels.com has launched a search tool that uses a series of images to recommend and find hotels that match your personality.

Instead of the standard system of inputting details such as destination and dates and then searching for a hotel, the new 'visualiser' system presents you with images to build a profile of where you want to stay and what you want to do.

Whether you're on a business trip or a shopping break you simply click on the images that match your requirements. The service then presents you with a 'Visual DNA' of hotels that match your profile.

In all, it takes about a minute to click through the images before you are presented with a personalised list of hotels. Hotels.com says there over 30 billion combinations possible.

The Visual DNA tool was developed by Imagini, founders of Youniverse.com, a social network site that uses image based quizzes to match you with people similar to your profile.

Imagini founder and CEO Alex Wilcock said the new service will let you find 'the perfect hotel.'

"The speed and functionality of the Visualiser coupled with the vast array of hotel accommodation on Hotels.com means that we are able to make the user experience faster and more efficient than ever before," said Nigel Pocklington, managing director of Hotels.com.

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http://hotels.visualdna.com