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Imperial War Museum on Twitter


The Imperial War Museum has set up a fictional Twitter character to dispense money-saving tips and promote the museum.



In an effort to help people save money the Imperial War Museum in London has set up a Twitter account dispensing economic tips.

Staff at the museum created the fictional Twitter account under the alias of Mrs Sew & Sew, who is sharing practical money-saving tips from the wartime years of the 1940s.

Mrs Sew & Sew is based upon a Ministry of Information propaganda character who encouraged Britons to 'Make Do and Mend' through the war years.



In much the same vein, Mrs Sew & Sew is dispensing tips to the digital generation.

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Tweets include messages to save fuel by walking and free communal knitting classes at the museum.

Mrs Sew & Sew is also posting links to videos of archive footage, like the video above, of public messages from the Ministry of Information during the war years.

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Terry Charman, Museum historian, said: "During the Second World War the British people had to endure many sacrifices and hardships in order to defeat Hitler."

"Nearly all foodstuffs, clothes, fuel and household goods were either rationed or in short supply. Stringent economies were sought and met in every British home. Today we are challenged with a new crisis, that of recession. To meet and overcome it, we can learn much from the lessons of 1939-1945," Charman added.

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