Chris Clark, an American software company owner, bought the domain name early in his career as he thought it might get him a lucrative contract with a pizza company.

Fourteen years on, Mr Clark is rolling in the dough.

Pizza.com was sold following a week-long auction online. The first bid for $100 was placed on 27 March but by the next morning it was up to $500,000, before surpassing the $2m reserve set by domain specialists Sedo.

The identity of the pizza.com buyer has not been revealed.

"It's crazy, it's just crazy," Mr Clark told the Baltimore Sun after a week's worth of anonymous bids online had netted him the massive profit.

"That amount of money is significant - it will make a significant difference in my life, for sure," he continued.

Mr Clark decided to sell pizza.com after vodka.com was sold for $3m in 2006. The identity of the buyer has not been revealed.

Buying domain names reached a zenith last year when business.com sold for just under £200m to an American business directory service.

www.pizza.com
www.sedo.co.uk

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