As one of the leading forces behind Blu-ray, a next-generation high-definition DVD format, Sony has launched a new website to explain to consumers how Blu-ray Discs work and how the technology has been developed.

The Museum of Low Res website gives visitors a tongue-in-cheek visual guide to the format, containing a giant TV and a robotic arm that illustrate the definition and capacity of a Blu-ray Disc.

The Blu-ray Disc format, which is backed by companies including Sony, Apple and Philips, is in direct competition for dominance of the high definition market with HD-DVD, a format backed by Microsoft, Intel and Toshiba.

HD-DVD players got to market before Blu-ray Disc players, and the HD-DVD format is cheaper to produce. However, Blu-Ray Discs have a higher storage capacity and as Sony's newest gaming console, the Playstation 3 has a Blu-ray drive built-in it is likely to be this format that makes the biggest inroads into the consumer consciousness - at least for now.

http://www.blu-ray.sony-europe.com/

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