Webuser Forums: So Virgin, What Happens To Those ALREADY on 10MBs?

From: Richard Branson

Dear xxxxx,

It’s amazing to watch how the internet is changing our lives, isn’t it? Downloading music and movies, playing games online, sharing our lives through social networking – we can do so much more than ever seemed possible not so long ago.

The world of fibre optic broadband is picking up the pace. Even the government has realised the power of superfast broadband, and are now telling us that the UK needs it!

When we first launched, we were offering customers speeds of up to 10Mb. Now – thanks to the phenomenal power of fibre optic cable – we’re offering you up to 50Mb. Virgin Media is still the only place to get fibre optic broadband where you live, and the good news is, you’ve got it!

Every year we’ve upgraded our broadband speeds for free - in 2007 we upgraded our customers on 10Mb to up to 20Mb, last year we upgraded all our customers on 4Mb to up to 10Mb. With the launch of our 50Mb broadband this year, the possibilities are virtually limitless. Who knows what speeds we’ll be able to bring to you in the future. But rest assured – since you’re on the fibre optic network, you’re on the right network.

With fibre optic technology the possibilities are virtually limitless.

On top of almost infinite speeds, there’s the simply brilliant things that only fibre optic broadband brings. Right now, you’re already getting unlimited downloads and free internet security. But we’re about to bring you more.

Some of our best ideas at Virgin come about because you tell us how to change things for the better. For instance, you told us that protecting your files was important to you – and that’s just one of the things that our new, free, ‘My Stuff’ service lets you do. I’ll be writing to you soon to give you all the details, but for now, here’s a quick taster…

No one likes losing things – so that’s why we’ve come up with a really easy, secure way to backup all your files, so you never lose photos or music files again.

Life’s all about sharing, too. So we wanted to make it easier to share the photos and video clips you want to with friends and family. Our new storage service will let you do just that.

All this is possible thanks to the power of fibre optic broadband. As well as being the fastest broadband in the UK, it’s also the only broadband technology with the capacity to keep challenging what’s possible and keep offering you more.

We want to bring better broadband to all. So over the next few weeks, I’ll be leading the campaign. But as one of our most valued customers, I wanted to let you in on our plans first.

Exciting times are ahead! I’m glad you’re part of it.

Yours

[graphic for Richard Branson's signature]

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Mike

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