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If a magazine is good enough then it should generate enough profit from SALES and not have to rely HEAVILY on whacking big adverts.

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I would, respectfully, suggest you know little or nothing about the economics of running a title, or getting a magazine to the newsstand/letterbox.

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TFC
'Going to trial with a lawyer who considers your whole life-style a Crime in Progress is not a happy prospect.' - Hunter S Thompson (1937-2005)

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