1. Swearing, there is very little swearing on my site, and when done so it is for obvious comical effect.
2. The content is nearly all sourced by myself or suggested by subscribers so it appeals to my readership. The point of the site is pure entertainment but there are more serious aspects for example we were one of the 1st sites on the net to have the Iraqi mercenary video that was then picked up by the BBC. There are also many socio political items and comments, so to say the content is unoriginal is not only an unfair comment but also an ill informed one.
3. The fact that my traffic has more than tripled every month shows that i must be doing something right.