FVF stands for Final Value Fee, so it makes no difference what you start at. You get charged a FVF of 9.9% + VAT on the FINAL selling price.
For some sellers 99p listings are free to list but for most they are about 10p. But that is the listing fee - you still have to pay a FVF if you sell AND Paypal fees.
Selling on eBay incurs a few charges:
1. Listing Fee to actually put it up (one piccie is free but use Photobucket or the like to put some other pictures in the listing using eBay's HTML option on the Description Section). Listing fees are based on the price you start at and what options you pick.
2. IF the item sells you have to pay a FVF - 9.9% + VAT.
3. If the buyer uses PayPal you will pay a fee to them which starts at 3.9% (+20p) + VAT and this is charged on ALL the money received.
4. You then have to pay Postage and Packing to send it - and you should charge accordingly by 'mock' wrapping the item and weighing it to get the price.
Couple of obs:
The 99p listing idea relies on enough people seeing it and then bidding to raise the price to what you want. One off day and you will be selling for 99p. I'd personally choose a figure closer to what I want, but as a Business Seller I am selling items I need to make money on.
Charging the 'correct P&P' is essential - do not underprice what it costs in total. We have encountered someone on eBay who apart from selling some items of a similar range to us now undercuts us on price and postage. Frankly he's welcome to it. He charges 60p postage where the item is 61p to send (he missed that Royal Mail increased prices from April!) AND then you have the cost of an envelope. Oh, and PayPal DO charge commission on all the money received so he doesn't even get 60p. We charge £1 and after PayPal fees, actual postage cost, cost of envelope, time spent wrapping and then getting it to the Post Office I feel that is pretty good value without cutting my throat or ripping off the punter. I aim NOT to make money on postage but also not to lose either.
Use the following when you have weighed you stuff to get UK and Worldwide postage prices:
Seajays
But remember to add on for packing!
On larger items we have to buy in boxes and have only encountered one problem customer who said he wanted to pay the exact postage only - we emailed him to urgently ask where we too could get free boxes! He had to good grace to email and acknowledge his error.
Finally a good Title and Picture sell an item. Do not waste time with words in the Title that you would NOT use in a Search.