I have had a quick look at the site, and as I have no small kids of course it is not for me. However I thought I would comment anyway. The site is clean looking and a good idea. The drop down search menu on the front page does not get many results back, but move to the browse page and you then get the choice of England,Wales etc. A better idea. But of course you are then asked to browse again using that drop down browser even when the choice is just one or two.

Until you get dozens of choices from each town or county I would get rid of the drop down choice menu, and let people click on the place of choice and just read the places that have been recommended.

I would use the browse page as the first place the parents come to. If they are not computer literate then make it easy. Just give them a choice of the UK countries and then after clicking on that choice and then the choice of recommended town they could see all results from the one click.

I consider myself computer literate, yet I could not get a result through, although I must admit I did not stay long. As for driving traffic to the site, I have enough trouble driving traffic to my sites, but have you tried 'webring' or my space or any of the other social net work sites?

I hope that this was not to much critisism, but this could be a great idea, and i hope you are succesful with it.