The target Audience I would say is 20-30 year old's because i'm 20 and it's the sort of content i'm into and a lot of people i know who are the same age seem to be hooked on the site. But it's odd, i've put together a grand entertainment site which I put online October 2002 and popularity hasn't really improved at all. I've improved it constantly and people just don't seem to be sticking. There are sites like "Be On Screen" which launched a the same time as mine and it seems to be growing fast. Then again I suppose it depends on money!

I do think that the site has filled a gap in the market because there doesn't seem to a proper UK entertainment site covering music, tv, films and radio alltogether apart from the major sites like Yahoo and Co!