Call me an old cynic but, the site appears to be North East centric (a random search shows no other areas covered).

Other than;

Which, again, only seems to benefit those listed, i.e. schools in the North East!

How do other schools/areas get listed and, moreover, benefit from this scheme?

Also, I think if you offer a link to your free promotion pack (PDF) there should be a promotion pack available, as opposed to;

'AARRRRRGGGGGG!!!!

We’re really sorry but the promotion pack isn’t as complete as we’d like it to be – so you’ll have to try again in a few days.

In the meantime you might try telling everyone you know about the site (maybe email them!!!), or if you’re a school – tell parents and teachers about the site in your newsletter.

Once again we apologise for the missing link and promise to get it sorted!!

Thanks for your help

The team @ HelpYourSchool'

Probably better (IMHO) not to have the link until the pack is available.